BUS 210 - Advertising and Promotion

Credit(s): 3
Lecture/Lab Contact Hours: 3, 0

Topics include the role of advertising in integrated marketing communications, consumer behavior, creative strategies, and types of media. Integrated into the course are practical applications.
Applicable toward graduation at CSC where program structure permits:
Degree or Certificate: AAS, AGS, & Certificates where applicable (1.1)

Offered: Fall or Spring or Summer
Prerequisite(s): BUS 101
General Education: Not Applicable